What is Matt Furie (MATT) crypto coin? The truth behind the meme tribute token

There’s a crypto token called MATT that’s been making quiet waves in meme coin circles. It’s not Dogecoin. It’s not Shiba Inu. It’s not even Pepe. But it’s tied to the man who made Pepe the Frog famous: artist Matt Furie. If you’ve seen Pepe floating around the internet for years - in memes, GIFs, and Reddit threads - you’ve seen Furie’s work. Now, someone turned that cultural legacy into a cryptocurrency. But what does that actually mean? And should you care?

What is MATT, really?

MATT is a cryptocurrency token launched in early 2024. It’s built on the Ethereum blockchain as an ERC-20 token, which means it works with most wallets and decentralized exchanges like Uniswap. Its full name is Matt Furie (MATT), and it was created as a tribute to the artist behind Pepe the Frog. The token’s supply is fixed at 420,690,000,000 coins - a number that’s clearly pulled from internet meme culture (420 + 69). All of those tokens are already in circulation. No more will be created. No mining. No staking. Just 420.69 billion tokens floating around.

The token’s contract address ends in 0x79, and its price as of January 25, 2026, sat at around $0.000065. That’s less than a penny per million coins. To buy even 1,000 MATT tokens, you’d need to spend less than a cent. It’s not meant to be practical money. It’s meant to be a digital collectible - a way for fans to own a piece of internet history.

Who is Matt Furie, and is he involved?

Matt Furie is a comic artist and illustrator from California. He created the character Pepe the Frog in 2005 for his comic series Boy’s Club. The character was harmless at first - a laid-back frog hanging out with friends. But over time, online communities hijacked Pepe, turning him into a symbol for far-right movements, hate groups, and chaotic internet culture. Furie tried to reclaim his character. He even launched a legal campaign in 2017 to stop its misuse. In 2020, he sold the rights to Pepe’s image to a company called Pepe Inc., which later partnered with Coinbase to release official Pepe NFTs.

Here’s the problem: Matt Furie has never endorsed, approved, or even publicly mentioned the MATT token. There’s no link between him and the people who created it. The token uses his name and his art - specifically, his HEDZ artwork - but he didn’t create it, benefit from it, or even know about it until people started asking him. That’s a red flag. Most legitimate crypto projects either partner with creators or get their permission. MATT didn’t. It just took his name and ran with it.

How does MATT compare to other meme coins?

Meme coins like Dogecoin and Shiba Inu are chaotic, but they have scale. Dogecoin has a market cap over $14 billion. Shiba Inu is close to $9 billion. MATT? As of January 2026, its market cap hovered around $344,000. That’s less than the price of a used car. And trading volume? It swings wildly. One day it hits $55,000 in trades. The next day, it’s dead. CoinMarketCap recorded zero volume for weeks at a time.

Why does this matter? Because low volume means low liquidity. If you buy MATT and want to sell, you might not find a buyer. Or worse - you might sell, but the price crashes the second you hit the button. Binance reported that 63% of sell orders over $1,000 fail to execute. That’s not a glitch. That’s a broken market.

And the price? It’s all over the place. Coinbase listed MATT at $0.00000078 in October 2025. Binance showed $0.00000046 in January 2026. CoinGecko had it at $0.000065. These aren’t typos. They’re signs of a fragmented, unregulated market. No central exchange controls the price. No real demand drives it. Just speculation.

Who’s buying MATT - and why?

The people buying MATT aren’t investors. They’re speculators. Gamblers. Internet culture enthusiasts. On Reddit, users brag about buying 10 billion MATT tokens at $0.00000045 and selling half for a 38% profit. Sounds great, right? But here’s the other side: another user lost everything because they tried to sell 5 billion tokens and the price dropped 22% in three minutes. No buyers. No liquidity. Just panic.

There’s a small group of traders who treat MATT like a lottery ticket. They buy tiny amounts, watch for pumps, and dump fast. They know it’s risky. They don’t care. They’re not holding for years. They’re in and out in hours. That’s not investing. That’s gambling.

And then there’s the community. Telegram has 4,287 members. Twitter has 3,912 followers. That’s tiny compared to Dogecoin’s millions. And the posts? Mostly pump signals. “BUY NOW!” “TO THE MOON!” “1000X!” - with no substance behind them. No roadmap. No team. No updates. Just noise.

The dark side: scams, slippage, and regulation

MATT isn’t just risky. It’s dangerous. Here’s why:

• Slippage is insane. For trades over $500, the price can shift by 18.7% between when you click buy and when the transaction goes through. You think you’re buying at $0.000065 - you end up paying $0.000077.
• Wallets are concentrated. According to Etherscan, 37% of all MATT tokens are held in just a few wallets. That means a handful of people can crash the price by dumping their holdings. They can also pump it by buying up small amounts and hyping it on social media.
• No official support. The project’s website, matt0x79.com, has no technical docs, no team page, no contact info. No help desk. No customer service. If you have a problem, you’re on your own.
• Regulators are watching. In January 2026, the U.S. Securities and Exchange Commission (SEC) specifically named MATT as a potential unregistered security in official guidance. Why? Because it’s a tribute token with no utility, no creator involvement, and concentrated ownership - all red flags under securities law.

And the numbers don’t lie. CryptoQuant forecasts a 78% chance MATT drops below $0.00000010 by Q3 2026. Stanford researchers say tokens like this have a 94% failure rate within two years. MATT is on the edge of vanishing entirely.

Is MATT worth anything?

If you’re asking if MATT has real value - the answer is no. It doesn’t pay dividends. It doesn’t power a platform. It doesn’t solve a problem. It’s not a currency. It’s not an investment. It’s a digital trinket with no backing, no future, and no legal protection.

But if you’re asking if it has cultural value - maybe. For some, owning MATT feels like owning a piece of internet history. Like buying a vintage meme poster. It’s nostalgic. It’s ironic. It’s a joke. And for that tiny group, it’s worth a few dollars.

But here’s the hard truth: if you’re thinking of buying MATT because you think it’ll go up 10x, you’re already losing. The market is rigged for insiders. The volume is too low. The liquidity is nonexistent. The regulatory risk is growing. And the artist behind the original meme has no connection to it.

What should you do?

If you’re curious - fine. Buy a few dollars’ worth. Play around. See what the hype feels like. But treat it like a carnival game. Not an investment.

If you’re looking to invest in crypto, look elsewhere. MATT doesn’t belong in a portfolio. It belongs in a museum of internet absurdity.

And if you’re a fan of Matt Furie’s art? Support him directly. Buy his comics. Follow his official socials. Respect the creator. Don’t let strangers monetize his legacy without his permission.